Delta to allow passengers to book through Facebook
Delta Air Lines Inc. said Thursday it’s launched a new “Ticket Window” on Facebook that will allow passengers to book directly on the social media site.It’s the first time an airline has allowed customers to reserve flights on Facebook, although nearly all major U.S. airlines use Facebook and Twitter to promote sales.
I will probably never use this since I just go straight to Delta’s website, but it seems like the next logical step from a marketing point of view. Delta also revamped Delta.com this week. I haven’t checked it out yet so I will have to opine later.
